Category: SEO

Structured Data

Structured Data is a standardised format for providing machine-readable information about a page and classifying the page content. There are various vocabularies (viz.,, and more) and various formats (viz. JSON-LD, Microdata, and RDFa). And even for the same vocabulary and format, different providers could have their own recommendations for implementation. Structured Data Formats […]

Optimizing for crawl

Search Engines (SEs) perform three basic tasks to serve appropriate web pages to their user queries viz: – crawl (i.e. fetch and render) webpage, index the content (i.e. organize) found on webpage, and rank (using various algorithms) page content matching anticipated user queries. Technical SEO starts with improving your website to make it efficient for […]

Off Page SEO

Search Engine Optimization (SEO) has been narrowly viewed as website task. However, we would argue that SEO needs to be viewed in a much broader context of your digital brand. While your website is the canonical source for search engine indexing, as we elaborate later in this article, by using ‘signals’ from ‘other sources’, search […]